Deb Haaland Releases First TV Ad: “The Climb”

Haaland's campaign released a powerful first TV ad for her congressional campaign, also becoming the first candidate to go on TV in the Democratic primary for New Mexico’s First Congressional District.

Set in the Sandia mountains, Deb Haaland climbs a mountain as she shares her powerful story of running to be the first Native American woman to walk the halls of Congress, being a single mom, working her way through college, and how all the struggle -- including 30 years of sobriety -- has made her fierce. In the ad she lays out her priorities of fighting for medicare for all, 100% renewable energy, and ensuring we take corporate money out of politics. The old ways of politics are truly not working, the ad argues, and we need a never-before-heard voice in Washington.

The ad can be found here:

The script of the ad is here:

“I don’t look like most people in Congress. My life is different too. I pushed through college. And law school as a single mom, and I am 30 years sober. But struggle made me fierce. My work is to fight for all of us. Clean Energy Jobs, Medicare for all, and no more corporate money in politics. Trump won’t hand us a thing if we ask politely. I’m Deb Haaland, and I approve this message because the old way isn't working. We must be fierce.  Are you ready?”

Momentum is building for Deb Haaland in her race to make history for New Mexico as the nation's first Native American Congresswoman. The momentum comes on the heels of a recording fundraising record of raising nearly $300,000 in three months, as well as endorsements by Equality New Mexico, Planned Parenthood Action Fund, former US Senate Majority Leader Harry Reid, 350 Action, leading progressives in Congress including Reps. Barbara Lee, Pramila Jayapal,Ted Lieu and Ro Khanna; the National Organization for Women, the Congressional Black Caucus PAC, Valerie Jarrett, over 30 New Mexico elected, former elected, and community leaders, and many more. It also comes as national media attention has ramped up focus on the race, with profiles in the New York Times, PBS, Huffington Post, and NowThis.